Shaping the Page

Why Do We Assume that Simple Is Good?

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you.
Jonathan Ive Posted on January 8, 2012  |  Permalink

Do We Really Need a New Web Design App?

Written by Andy Johnson

I've been thinking a lot about the web design community's longing for a new web design application. In this new era of responsive design, multiple view ports, web fonts, CSS animations, etc., traditional applications like Photoshop just aren't cutting it. The static nature of our current tools doesn't cater to the fluid and flexible designs we're trying to build. We all know this. We joke and complain about it on Twitter. We write blog posts about it. Read More…

Posted on December 30, 2011  |  Permalink

Your Time Is Limited

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs, 1955–2011 Posted on October 5, 2011  |  Permalink

Moving from Photoshop to Fireworks (Part 1)

Written by Andy Johnson

Raise your hand if you're a long time Photoshop user, have always been curious about Fireworks, but have never had the time to give it a fair try. That was me until earlier this year. Over the last ten years my design projects have moved from mainly print-focused to almost 100% interactive in nature. And despite my love for Photoshop as a photo-manipulating, special effects powerhouse, it's apparent that Photoshop was never intended to be the interactive layout and design tool that so many of us force it to be. Read More…

Posted on August 10, 2011  |  Permalink

Swiss Theme for NetNewsWire

Written by Andy Johnson



I enjoy using a variety of RSS readers on the Mac, but the power user in me keeps coming back to NetNewsWire. It's recent acquisition seems to promise a bright future for the app on both the Mac and iOS platforms. If you're a fellow NNW user you might enjoy this Swiss-inspired theme we whipped up for the app. Read More…

Posted on June 7, 2011  |  Permalink

What Typefaces Represent the Past Decade?

Written by Andy Johnson

Like certain songs can drum up memories of a bygone era, seeing a typeface in use can be a reminder of the fashion, design trends, and even social climate of those years the type was in heavy use. And since we're wrapping up another decade of design (please withhold any arguments of whether or not 2010 is the "true" end of the decade), I began to wonder: What typefaces will end up reminding me of this first decade of the century? Read More…

Posted on January 2, 2011  |  Permalink

New Twitter Theme for Kiwi Inspired by Swiss Design

Written by Andy Johnson



Kiwi is a desktop Twitter client for the Mac, and I've been using it since version 2.0 was recently released. One of the unique "features" of Kiwi is the ability to customize the interface with themes. The Theme API is quite flexible, and uses standard HTML and CSS to control the look of your Twitter timelines. We couldn't resist designing our own theme, and our first one is called Swiss. Read More…

Posted on November 28, 2010  |  Permalink

How to Build a Simple Tumblr Blog with ExpressionEngine

Written by Andy Johnson

This is a short tutorial explaining how to use ExpressionEngine to build a simple Tumblr blog, similar to the Journal we use on Shaping the Page. If you have even a foundational knowledge of ExpressionEngine, and know the difference between a channel, a template, and a field group, you should be able to follow along just fine. Read More…

Posted on November 20, 2010  |  Permalink

Director-ee Gets Some Love

Written by Andy Johnson

Since Director-ee was launched earlier this year, Ryan Battles and I have been keeping a list of features and improvements we've been wanting to add to the site. But client work has kept us too busy to give Director-ee the attention it deserves. So we finally decided to pull an all-nighter, locking ourselves in the office, turning off email, chat, etc., and focusing uninterrupted on Director-ee. As a result we were able to knock out a few of the items on our list, and I'm excited to tell you about some of those updates here. Read More…

Posted on October 28, 2010  |  Permalink

Linotype: The Film

Type geeks rejoice! Linotype: The Film is a documentary about Ottmar Mergenthaler’s amazing Linotype typesetting machine and the people who own and love these machines today. Can’t wait until this one is released.

Posted on September 21, 2010  |  Permalink

Dipping Our Toes Into HTML5 and CSS3

Written by Andy Johnson

The redesign of Shaping the Page is the first full site we've marked up using HTML5. The new site actually started as XHTML because we didn't think we'd have the time to really get our heads into learning something new, and couldn't afford to have HTML5 slow us down. But after reading Jeremy Keith's tiny book HTML5 for Web Designers, we had a new boost of confidence. And what better place to practice than on our own site? Read More…

Posted on September 15, 2010  |  Permalink

Shaping the Page Gets a Redesign!

Written by Andy Johnson

After weeks of sneaking in moments late at night and in between client projects, we've finally launched our new site design! We're quite excited about the results. We'll have a full journal post soon explaining some of the details of the new design. But for now you might be interested to know that this is our first site marked up in HTML5, and it's our first site built on the newly released ExpressionEngine 2. Lots more to share coming soon, so enjoy browsing around as we clean up some of the remaining rough edges. Read More…

Posted on September 15, 2010  |  Permalink

Thank a Teacher

Sonja Jacob from The Cultivated Word writes and produces some incredibly inspiring animated videos, including the well-circulated Entrepreneurs Can Change the World. This is her latest called Thank a Teacher produced for Mudpies and Butterflies. Well done indeed.

Posted on September 15, 2010  |  Permalink

Birks on the Beach

On a recent trip to Maine I snapped this photo of my faithful 16 year old Birkenstocks resting on the beach. It was completely spontaneous. I looked up, there they were, pulled out the iPhone, and took the shot. The photo is untouched, and the highlights are a bit blown, but I love the feel of this scene. If you’ve ever been to a beach in Maine then feel free to insert the appropriate sounds and smells.

Posted on September 6, 2010  |  Permalink