Hello! I’m Andy Johnson. I’ve had the privilege of helping dozens of startups, development teams, agencies, and creative companies delight their customers and increase revenue by harnessing the power of strategic UI/UX design.

The Pitch

A solid design strategy can transform your customers from being ordinary “users” to becoming faithful, outspoken fans of your product or service. Together we’ll target and attack problems where design can be a solution:

  • Are customers repeatedly asking the same support questions about your product interface?
  • Do your product screens suffer from too many potential actions and not enough focus?
  • Are you losing customers to your competition because your interface has become cluttered, outdated, and confusing over time?
  • Are you noticing customer drop-off at any point in your onboarding funnel?
  • Is your marketing site telling the story of your product in a way that compels your target audience to sign up?
  • Does your product interface successfully reinforce the voice, branding, and story established by your marketing site?
  • Is your product built on a design system that’s easy to scale as new features and new team members are added?

Far beyond simply making your product or service look beautiful, my aim is to generate trust and delight from your customers resulting in increased conversions and decreased churn.

Achieving these results isn’t magic. It’s a blend of best practices, a knowledge of your target audience, plenty of testing & measuring, and a healthy dose of creativity & good taste. My job is to help you determine the right mix of these ingredients to achieve the results you’re aiming for.


I’m one of those oddball designers who enjoys digging into the entire product design stack. From marketing site design to UI style guides, I’m able to bring value to every aspect of your company’s design assets:

  • Interface Design
  • User Experience Design
  • UI Style Guides
  • Design Systems
  • Marketing Site Design
  • Product Management
  • Signup & Onboarding
  • Information Architecture
  • Conversion Funnels
  • Product Branding
  • Front-end Development
  • Copywriting

This versatility means I’m always considering the bigger picture of how a proposed solution might impact the other parts of your product, team, and company. This translates into saving you time and money. #winning!


Below I’ve grouped some of my most common services into simple, fixed-price packages. Don’t see a package that meets your needs? No worries. Just get in touch and we can work out an arrangement that fits your situation.

  • UI/UX Design Audit – I’ll perform a detailed inspection of your product, document suggested UI/UX improvements, point out potential problems, and include recommended solutions to implement, all packaged in a convenient, shareable report.

    Audits start at $3,495 – Schedule an Audit
  • Design Retainers – Perfect for when you need me to handle a variety of ongoing design needs that don’t necessarily fit into the scope of a traditional, defined project. I’m available for daily, weekly, and monthly retainers.

    Part-time monthly retainers start at $4,750 – Reserve a Spot
  • Custom Design Projects – Small or large, I can help you map out the scope, timeline, and cost for your project. This might be simply redesigning a single feature or redesigning your entire product.

    Pricing varies by project scope – Request a Quote
  • Agency Design Partner – Ideal for agencies who need extra design muscle for their own client projects. I’ll work side-by-side with you as your secret UI/UX design weapon and together we’ll wow your clients with the results!

    Let’s discuss your budget – Get in Touch


  • What types of businesses do you typically partner with?

    Any company with customers who interact with a digital interface is a good fit for Shaping the Page. This includes software companies, technology startups, SaaS companies, ecommerce businesses, and agencies that have these same types of clients.

  • Do you work remotely or on-site?

    Most of my work is done remotely with communication being handled by Slack, email, phone, etc. But I do travel for brief face-to-face design sprints with my clients. And if your company is located near Columbus, OH, we should certainly meet in person on a regular basis.

  • Are you strictly a consultant or do you also produce the actual design work?

    I can provide both UI/UX strategy and the actual design work. Some of my clients have their own internal design and development teams, in which case I might focus more on strategy and direction while their team handles the implementation. Each situation is unique.

  • Can you work directly with my development team?

    Absolutely. If needed I can work within your team’s version-controlled environment and I know my way around a variety of MVC and similar frameworks. Having a background in front-end development helps keep my solutions as “developer-friendly” as possible. Your dev team won’t hate me.

  • Can you provide us with production code for final designs?

    Yes, when agreed upon I can provide the front-end code for a design, whether a single UI component or an entire template layout, ready for handoff to your backend developers.

  • How do you handle billing?

    For retainers I invoice up front for the reserved block of time. Custom projects start with an initial deposit and are then invoiced at set milestones. Final deliverables are handed off upon receipt of final payment. Payments can be made online, via bank transfer, or by check.

  • Do you work with clients from outside of the United States?

    Yes, as long as English is the primary language spoken by your customers, I’d be happy to work with you. But because copy and content are such a core part of an effective design strategy, I don’t consider myself qualified to handle projects in other languages.

  • How do I hire you?

    Simply shoot me an email and introduce yourself. Include a brief summary of your project (or the design package you’re interested in from above), what your goals are, and a timeline or deadline if you have one. I’ll respond promptly to schedule a chat and we can go from there. The time from initial email to project start can happen quite quickly.